The Visual Communication Department at SAIC commissioned a digital platform to showcase student work. Using a prism as the guiding visual system, the initiative positioned students as a vibrant spectrum within a unified identity. The result was an interactive website that communicates both the individuality and collective strength of the department’s creative output.

Laptop screen displaying a 3D graph with a black background, titled '2023 SAIC Visual Communication Design,' with navigation options for Student, Chair's Note, Faculty, and Courses at the top.
collage of slides and images from a 2023 visual communication design project presentation, featuring student names, project titles, design concepts, and visual illustrations with a dark background and colorful abstract graphics.

The website is more than a digital platform. It represent something greater, encapsulating the collective effort and influence that went into this creation. Beyond the pixels and codes lies the hard work of every design students, the guidance of every professor and the educational structure of SAIC.

Digital moodboard featuring colorful geometric shapes and prisms, titled 'Helvetica Neue,' with placeholder lorem ipsum text on a black background, associated with the London Design Biennale.

Website Concept

Diagram showing hierarchy of a homepage with sections for Chair's Note, Student, Faculty; under Student: Work Catalogue, Student Work; under Faculty: Courses. The sections have gradient color labels.
Laptop screen displaying a digital art presentation titled '2023 SAIC Visual Communication Design' with a 3D geometric shape and text highlighting a project on 'Graceland Cemetery' by Shiyang Chang.
Laptop screen displaying a student project titled 'Graceland Cemetery' with details about a design for an identity system, including text and images of mobile devices showing related designs.
Digital interface for a visual communication design course, displaying student names and course topics with a colorful, abstract visual style.