A gray cat lying on an orange textured sofa, appearing to be sniffing a white object labeled 'PawsPik.' A person's hand is holding the object close to the cat.

Pawspik

Date

Figma
Adobe Illustrator

Software

Oct 2023

Summary

Disclaimer: The logo and color palette were not designed by me.

Pawspik was a pet-centered technology brand focused on enhancing the quality of life for pets and their owners. I was involved in every stage of the commercial cycle—from product design to the final launch on the e-commerce platform. To ensure a cohesive brand presence, I maintained visual and messaging consistency across all channels, including Amazon listings, social media posts, packaging, and brochures. Below is a selection of my contributions to the project.

A person grooming a gray cat with a pet grooming vacuum kit on an orange couch. The vacuum is labeled Powersik and has a flexible hose. The image promotes ease of pet grooming at home with a caption, 'Grooming has never been easier,' and a call-to-action button saying 'Shop Now.'
Brochure explaining an automatic pet feeder with RFID technology, featuring images of the feeder, RFID tag, and a dog wearing the RFID tag, along with details about the product's features and accessories.

Amazon Store Layout

Three boxes of PowSpik PortionPro RX Automatic RFID Feeder, stacked on a light blue background, with the top box slightly shifted to show the front and side of the boxes.

Feeder packaging Traditional

Three boxes of PowsPik PortionPro RX automatic RFID pet feeders arranged on a flat surface, with a blue background.

Feeder packaging Experimental

Infographic of a pet grooming kit and vacuum, including grooming tools, vacuum, and attachments, with features and market data.

Product 1 Page Brochure

Infographic displaying PowSpik battery-operated water fountain with stainless steel design, 3.4 liters capacity, and features like water level indicator, easy assembly, and multiple modes. Demonstrates water filtration layers and benefits for pets and homes.
A folded brochure for the PortionPro RX automatic pet feeder features images of dogs and cats, with text about its features, technology, and discount code, against a light blue background.

Three-Folds Brochure

A golden retriever puppy sitting next to grooming equipment including a vacuum, brushes, and dryers, with text highlighting that a well-brushed coat helps a dog regulate body temperature.
A woman sitting on a couch holding two dogs, one tan and one black and white, in a living room with green and yellow wall accents and a potted plant. The image is part of an advertisement for PawsPik's affiliate program.
A digital illustration featuring a woman with long dark hair sitting on the floor, hugging a brown and orange dog. The woman is wearing a red polka dot shirt and light green pants. There are colorful hearts around the dog and woman. Two pet grooming devices are placed on either side of them: one is a grooming vacuum or dryer, and the other is a pet food dispenser filled with kibble. The background is light blue, and there's text promoting a Mother's Day discount for pet grooming products.
A promotional image for pet grooming tools, featuring a 3D rendered pet grooming device with a circular grooming head and a handle, alongside text about professional at-home pet grooming tools.
A black dog with a groomed coat sitting next to a pet grooming vacuum. The image has colorful stars and dots around the dog and vacuum, with text that says "7 Tools 1 Goal" and "A Perfectly Groomed Pet."
An advertisement for the Grooming Pro Rx, a grooming device with various features including a water-resistant design, HEPA filter, 2.2L capacity, 7 accessories, a controller for convenience, 6 suction levels, and an accessory tray. The device is shown with a hose and controls, and the ad highlights its co-development with groomers.

Social Media Post

Package of Pawspik pet wipes placed on a white surface with a white wall in the background.
Packaging of Pawspik hypoallergenic pet wipes, blue plastic pouch with a picture of a dog and a cat, indicating gentle pet wipes, 100 wipes, 8x8 inches, made in the USA, with icons for natural ingredients, chemical free, unscented, and thick material, featuring a photo of a tabby cat and a dog with a human hand petting the cat.

Pet Wipe Packaging Design

Four packages of Belgian dog chews on a wooden table against a blue background.