A colorful abstract digital illustration resembling a game board constructed from various blocks, cylinders, and shapes in red, blue, yellow, and pink, arranged in a pattern with a dark background.

Lego X

Date

Adobe Photoshop
Adobe Illustrator
Adobe After Effect

Software

May 2022

I created the "Lego X" campaign, designed to promote a new Lego series featuring flexible parts that empower customers to bring their imaginative characters to life. Aimed at encouraging creativity and exploring the infinite possibilities of Lego, this campaign highlights the brand's colorful and playful essence. After conducting thorough research on the Lego brand, I developed a 40-second animation that effectively showcases the fun and vibrant nature of the campaign.

Summary

A collection of hand-drawn sketches and notes on storyboards and scene planning, including various images of faces, objects, and sketches with annotations.

Mona Hatoum’s Art work

A promotional image for LEGO's social media starter six, featuring a smartphone screen displaying LEGO official Instagram profile, with emojis and pixelated LEGO-themed graphics, including a pixelated dinosaur, a gift box, and characters resembling Harry Potter and a monkey, all set against a red background.
A solid yellow background with no distinct objects or features.
A sunset with orange and yellow hues over a body of water.
Cartoon snowman with a cheerful face on a green background.
A yellow cartoon character with black glasses and big eyes, standing on a dark blue background.
A colorful collage featuring LEGO branding and graphics, including a cartoon character resembling Harry Potter, LEGO minifigure heads with horns, a bunny with glasses, various LEGO sets, and text promoting LEGO products and website.