• Conducted four qualitative interviews through targeted cold outreach

  • Distributed quantitative surveys through creative and diverse recruitment channels

  • Analyzed data to identify key drivers of Gelson’s low growth rate

  • Oversaw storytelling flow and visual design of the final client presentation

Led a mixed-methods research campaign for Gelson’s, combining shop-alongs and surveys to uncover customer values and brand perception. Found that while Gelson’s is seen as premium and high-quality, low awareness limits growth. Delivered strategies in social media and local partnerships to strengthen visibility and competitiveness.