Conducted four qualitative interviews through targeted cold outreach
Distributed quantitative surveys through creative and diverse recruitment channels
Analyzed data to identify key drivers of Gelson’s low growth rate
Oversaw storytelling flow and visual design of the final client presentation
Led a mixed-methods research campaign for Gelson’s, combining shop-alongs and surveys to uncover customer values and brand perception. Found that while Gelson’s is seen as premium and high-quality, low awareness limits growth. Delivered strategies in social media and local partnerships to strengthen visibility and competitiveness.
