Aurora Nutrascience was seeking to refresh its Instagram presence and establish a modern, wellness-driven image that resonated with younger audiences. I came in to activate the account with a new visual system—introducing a cohesive grid layout, refined color palette, and thoughtfully designed graphics.

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By shaping the creative direction for lifestyle photography campaigns, I helped the brand tell a more aspirational story, blending product shots with everyday wellness moments to create a feed that felt fresh, authentic, and connected.

As part of this digital refresh, I also captured and curated event recordings to bring more human energy into the brand’s channels. Using CapCut, I transformed raw footage into polished, engaging edits that emphasized storytelling and relatability for social-first audiences.