Aurora Nutrascience was seeking to refresh its Instagram presence and establish a modern, wellness-driven image that resonated with younger audiences. I came in to activate the account with a new visual system—introducing a cohesive grid layout, refined color palette, and thoughtfully designed graphics.
By shaping the creative direction for lifestyle photography campaigns, I helped the brand tell a more aspirational story, blending product shots with everyday wellness moments to create a feed that felt fresh, authentic, and connected.
