EDORMAL is a lifestyle fashion brand built around the timeless character of denim. The challenge was to craft a visual identity that mirrors the brand’s serene, understated style while forging an emotional connection with adult customers.

The graphic is derived from the letter ‘E,’ using repetition and mirroring of geometric forms to seamlessly integrate the visual elements of each letter in EDENIM. The result is a highly distilled brand symbol that is both simple and powerful. Its overall form embodies a minimalist, modern, and rhythmic design language—conveying unity and depth within EDENIM’s design aesthetic, while reinforcing the brand’s unique identity and elevated sense of sophistication.