Display of Italian lasagna food items with branding and promotional materials for 'Bites Adventure,' including a salad, container of pasta, a bottle, and informational cards about Italian lasagna's history and origin.

Bites Adventure

My team’s work on the Bites Adventure Kickstarter campaign centered on creating a compelling and engaging experience for families. From initial concept development and market analysis to a detailed marketing strategy that incorporated social media engagement, influencer collaborations, and targeted email marketing, I played a key role in building brand concept, targeting customers and creative design.

Entrepreneur Idea

Summary

Category

December 2024

Date

Group Member

Elfie Chang, Francoise Leung, Iris Liang

Graphic design promoting a Kickstarter campaign titled 'Bias Adventures' featuring an orange outline illustration of a person wearing a cap, holding a telescope, sitting in a boat on water with wavy lines, and crossed oars underneath. The campaign creators' names, Françoise Leung, Shiyang Chang, and Sitong Xu, are listed at the bottom.
Display of a multicultural lunchbox subscription service featuring Italian lasagna, with informational posters about European culture, a map of Italy in Europe, and a variety of sealed food containers labeled 'Bites Adventure' with a logo of a person in a boat paddle.
Chart illustrating a marketing campaign's progress and costs over four weeks, showing increasing engagement percentages and dollar amounts, with detailed budget breakdowns.
A section of a marketing or informational poster with text and icons on a beige background. It discusses initial 20% participation, with categories including local parenting communities, small business sponsors, and niche audiences. Instructions for engagement and campaign launch strategies are also listed.
Customer analysis infographic highlighting valuable, likely, and influential customer groups. Shows a group of children and a parent, with data on income and spending habits, and statistics about education programs, family bonding, and social media influence.
A graphic explaining the success factors of a Jewish subscription box campaign, including sections on reasons for success, community engagement, cultural exploration, and interactive elements, with orange and white color scheme and text boxes
A section of an infographic titled "Why it failed" for the campaign "Box Lunch Brigade - Subscription Box Lunch." It lists strengths and weaknesses of the campaign. Strengths include appeal to health-conscious consumers, detailed pledge tiers, and focus on social storytelling. Weaknesses include lack of differentiation, minimal visual and emotional appeal, and insufficient marketing efforts. The bottom part shows steps for campaign success, numbered 1 to 4, involving storytelling, emotional connection, pre-launch community building, and strong differentiation.
Text-based promotional plan for Kickstarter including numbered points and a video plan with a screenshot of a TV show scene showing people in a kitchen.
Brochure for Bite Adventure highlighting cultural lunch boxes, interactive game card, and map pieces, with sections explaining the program and its educational goals.
A brochure page promoting a cultural lunch box experience, with images of a family and a chef, and various text sections describing the benefits of the program for parents and kids, including bonding, education, cultural awareness, and confidence.
A presentation slide titled 'A Commitment to Healthy Growth and Safe Eating' with various logos, a description about nutrition standards, team member photos with their names and titles, and goals for virtual events and family games, all within a bright and colorful layout.
A promotional image for a culinary and travel adventure subscription service called 'Bites Adventure Europe.' The image showcases various product tiers, each with a brief description and price, ranging from 'Curious Traveler' at $5 to 'Cultural Ambassador' at $219.9. The tiers include different food-related products such as lunch boxes, snacks, and subscription packages, accompanied by shipping and special edition details, all with a logo of a person in a boat holding a telescope or spyglass.
A promotional plan document with text and images for an influencer collaboration, featuring a profile picture of a woman with long blonde hair and a child, and a group of children dressed in Halloween costumes.
Part of a promotional plan for Kickstarter, focusing on press promotion and email marketing strategies. The section includes target family media such as Parents, Scary Mommy, Motherly, and culinary media like Bon Appétit, Delish, and Eater. There is a key message about bringing the world to your kitchen with a global mystery food kit for families, along with estimated costs for photography, video production, and copywriting.